Shopping in Rome: the essentials in the Italian capital

Giorgio Armani has always defended: "Elegance is not to be noticed, but to make you remember." There is no other phrase that is more appropriate to describe what it means in Italy when we talk about fashion, clothing and accessories. Would you like to know what the main shopping areas of Rome, the capital of Italy are?

Scalinata di Trinità dei Monti, Roma, Lazio, ItaliaIn case you didn’t know, the culture of fashion for Italians is the most strongly rooted in Europe, it is part of their character. For an Italian, being well dressed is almost as important as having a good education. Elegance is one of the most important aspects when presenting themselves to others, so they carefully manage their image when appearing in public.

Rome, along with Milan, has been established as one of the largest shopping areas in Italy. Milan, being the European fashion capital and Rome for being the nation’s capital, allow access to exclusive shops and boutiques for both tourists and residents.

Want to find out what the main places for shopping in Rome are? Read on!

The essential shopping areas in Rome

The Spanish Steps: Via Condotti and Via Frattina

This is undoubtedly the most famous place for shopping in Rome. Very close to the famous Piazza di Spagna, where pink flowers are shining you’ll find the streets Via Condotti and Via Frattina. Although it is a touristic area with very few Romans, it’s always crowded in the stores.

condottiClose to the Piazza di Spagna you can find the major Italian fashion brands such as Fendi, Valentino, Bulgari, Prada, Armani, Versace, Ferragamo, Cavalli and Gucci, among others. The streets Via Condotti, Via Borgognona and Via Frattina begin near the Piazza di Spagna (Spanish Plaza) and are known as the most expensive streets in all of Rome.

  • In Via Condotti you can go shopping in Bulgari, Armani, Hermes, Cartier, Ferragamo and Battistoni.
  • In Via Borgognona, you'll find fashion stores like Fendi, Laura Biagiotti, Gai Mattiolo or Dolce & Gabbana.
  • Finally, in Via Frattina, you can access stores like Tiffany and Versace.
There is also an incredible number of art galleries, restaurants and antique shops around the streets of Via dei Coronari, Via Giulia, via Margutta, Via del Babuino and Via del Pellegrino.

Via Cola di Rienzo

If you want to mix yourself in the main shopping streets where the real Romans go, what better place to do that around Via Cola di Rienzo.

This area is known for having the best cafes in the Italian capital, but also some of the best brands of clothing. Among them, you can shop at Trussardi, Tommy Hilfiger, Energy, Diesel Jeans, Miss Sixty, Armani, Benetton and Brandy.

The shopping Porta di Roma centre

If you prefer to get lost in a large shopping center where you can devote yourself exclusively to shopping in Rome, we recommend that you visit the most important one: Porta di Roma. This shopping centre consists of 220 shops, a cinema with 13 screens, two pools and a gym.

The Porta Portese Flea Market

trastevereIf you want to visit one of the most popular markets in Rome, it is imperative that you know about the Porta Portese, it’s the only one that’s open on Sundays from 6:30 to 14:00.

This is the main outdoor market in Rome and is located in the famous pedestrian cobbled Trastevere neighbourhood. Here you can buy a bit of everything, whether clothing or accessories such as shoes, all at low prices. You can even purchase vintage decorative items.

That's right! You cannot leave Porta Portese without having haggled, the main principal of the Roman market

Campo dei Fiori

campo dei fioriFinally, if you want to spend a morning doing some shopping that’s out of the ordinary and you're a plant lover, the ideal place to do so is Campo dei Fiori.

This square, filled with plants and flowers, colors and nice perfume is an outdoor market devoted exclusively to plants. Its paved paths and cafés make it a magical place to get lost in.

You will remember Rome not only for its spectacular historical monuments or for its excellent cuisine. Fashion is one of its main pillars. What reason did Armani have! If you are able to recall the main fashion areas of Rome, it means you're just steps from elegance and understanding fashion as Italians understand it.

What do you think about these tips for shopping in Rome? Tell us about your experiences in the Italian capital and share them with other travelers!

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